新城國際/New Cheng

二十年磨一劍，就是現在！

新城剛開始從專供日本市場的優質蒲燒鰻出口工廠，陸續發展出多樣化的冷凍食品外銷到全球和內銷台灣，再結合國內外水產品和肉品進出口貿易經驗，蛻變成全方位的冷凍食品供應商。

新城的Logo也從傳統的日式風格精進到充滿國際觀的設計，擁抱全世界。
新Logo延續使用圓形意象，「城」字優化筆畫之間的強度。

如地球：地球除了擁抱國際之外，也代表永續經營的理念。
如時鐘：時鐘日復一日規律的工作著，代表著新城產品永遠的堅持，生生不息的服務初衷，持續不間斷的服務。
如印章：印章有如認證，更是重視雙方的承諾，有如契約一般，蓋出一輩子的承諾。
如餐盤：餐盤代表著美味，新城要把美味端上每一個人的餐桌。

顏色使用新城特有的海洋藍
藍色能夠讓人有堅固穩定的心理感受，你能注視那片湛藍很久，如海洋跟天空那般的遼闊

We have worked tirelessly to become masters at our craft.

New Cheng began as a roasted eel exporter serving the Japan market. Over time, we have developed a diverse product line of frozen foods sold in Taiwan and all over the world. With our wealth of experience importing and exporting aquatic and meat products, we are now uniquely positioned as a comprehensive frozen food provider.

Our logo has transformed with us over time, transitioning from a traditional Japanese aesthetic to a sophisticated international aesthetic symbolizing our desire to embrace the world.
While both old and new logos feature a circle, our new logo has an optimized "城 (Cheng)" character with special attention paid to space between brush strokes.

The circle in our logo symbolizes:
--A planet that embraces the international community, representing our commitment to sustainability.
--A clock, representing our day-to-day and everlasting commitment to our products, the spirit of service, and around-the-clock service.
--A seal, representing a lifelong promise of authenticity and trustworthiness from us to our customers.
--A plate, representing delicious New Cheng cuisine on your table.

Our logo is presented in New Cheng's unique "ocean blue."
The color blue invokes feelings of security and stability. One never tires of gazing upon the color blue, which invokes the vastness and depth of ocean and sky.

使命/Mission
透過健康及美味的食品傳遞幸福快樂給全世界
Delivering blissful joy to the world through our hearty delicacies.

願景/Vision
融合生產和貿易的精髓成為多元食物的供應商
Incorporating the essence of production and trade to elevate into a versatile provider of food.